Seminars

GRASP Special Seminar: Serafin Diaz, Qualcomm Research, "Augmented Reality And Computer Vision At Qualcomm"

Presenter: Serafin Diaz (Homepage)

Event Dates:
  Monday September 16, 2013 from 11:30am to 12:30pm

* Alternate Location: Levine 307 (3330 Walnut Street)*

Augmented reality (AR) is a technology where computer-generated objects are viewed in the context of the physical world.  It add information and meaning to real objects. In order to do this, AR relies on computational intensive Computer Vision (CV) to accurately detect and track objects within our environment.

AR was originally limited to the lab and fixed setups, but now is free to enhanced the experience of mobile users. This is only possible thanks to recent developments in mobile technology which have enabled this computational intensive technology to be deployed in mobile devices.

This talk will focus on providing a summary of the AR and CV research activities taking place at Qualcomm. Explaining how and why a communication company has taken the challenge of producing the now leading AR SDK known as Vuforia.


Presenter's Biography:

Serafin Diaz received his undergraduate degree in electronic systems from the ITESM, Moterrey, Mexico in 1989 and his Master’s degree in electrical engineering from SMU, Dallas, USA  in 1994. He joined Qualcomm in 1997. Currently, he is a Senior Director of engineering (San Diego) where he leads Computer Vision and Augmented Reality research for Qualcomm Research. Serafin funded AR/CV research in Qualcomm with the goal to create core technology with the potential to enhance or become the next generation user interface for mobile devices. Prior to that, he worked in a variety of projects from wireless multimedia (VoIP, Video Telephony) to core data services for mobile devices (3G and 2G).