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GRASP Special Seminar: Serafin Diaz, Qualcomm Research, “Augmented Reality and Computer Vision at Qualcomm”

September 16, 2013 @ 11:30 am - 12:30 pm

Abstract: Augmented reality (AR) is a technology where computer-generated
objects are viewed in the context of the physical world.  It add
information and meaning to real objects. In order to do this, AR relies
on computational intensive Computer Vision (CV) to accurately detect and
track objects within our environment.
AR was originally limited to the lab and fixed setups, but now is free to
enhanced the experience of mobile users. This is only possible thanks to
recent developments in mobile technology which have enabled this
computational intensive technology to be deployed in mobile devices.

This talk will focus on providing a summary of the AR and CV research
activities taking place at Qualcomm. Explaining how and why a
communication company has taken the challenge of producing the now
leading AR SDK known as Vuforia.


- Learn More

Serafin Diaz received his undergraduate degree in electronic systems
from the ITESM, Moterrey, Mexico in 1989 and his Master’s degree in
electrical engineering from SMU, Dallas, USA in 1994. He joined
Qualcomm in 1997. Currently, he is a Senior Director
of engineering (San Diego) where he leads Computer Vision and Augmented
Reality research for Qualcomm Research. Serafin funded AR/CV research in
Qualcomm with the goal to create core technology with the potential to
enhance or become the next generation user interface for mobile devices.
Prior to that, he worked in a variety of projects from wireless
multimedia (VoIP, Video Telephony) to core data services for mobile
devices (3G and 2G).


September 16, 2013
11:30 am - 12:30 pm
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