Haptics, the science and technology of programmable touch experiences, is increasingly used to improve functionality in virtual reality, robotics, and wearable applications. Investments by large companies such as Apple, Facebook, and Google are helping to drive growth in the field. Yet, haptic technology is complex and specialized, with advancements resulting from only a small group of experts and lab-based studies that do not scale to the diverse needs and preferences of users. My goal is to create a future where anyone can understand, access, and adapt touch technology for their needs. In this talk, I present my research in supporting three groups of future haptics creators: 1) end users, 2) interaction designers, and 3) haptics experts. I describe their mental models for haptics, demonstrate collections and tools that accumulate years of expert knowledge for novices, and present methods for running large-scale studies in haptics. Finally, I discuss the remaining steps toward a future where effective and fun virtual touch experiences are designed, tailored, and embraced by all.