For the past several decades, consumer applications of robotics have been more science fiction than reality. However, recent developments in deep-learning, cloud AI, and plummeting prices of both computation and sensing have created the necessary components for a rapidly growing consumer robotics industry to finally emerge. In this talk, I’ll discuss the evolution of Anki from 3 Ph.Ds and a kitchen table prototype, to a global company that has quickly become the 2nd largest producer of consumer robots in the world. I’ll share many of the successes and challenges of producing robots at million+ unit scale, and the important trends that will impact both academia and industry. I’ll talk about the importance of emotion and character for building a great user experience, and some surprising findings about human-robot interaction. I’ll also discuss Anki’s unique “bottom’s up approach” to robotics, and show how with an increasingly complicated series of low-cost mass-market robots, we’ve created a virtuous cycle that’s driving growth in the industry and moving to a future with intelligent, emotive, robot characters for every home.